Much like if you drink a glass of chardonnay, you know what it’s going to do to you. “If you take a five-milligram mint, you know there’s five milligrams of THC in there and you won’t be getting an experience you don’t want. “It’s very easy to manage the dosing for edibles,” Smith says. That’s just not what people really do anymore.”Įdibles are easy to hide from the public eye, and a trend toward low-potency varieties have made the cannabis experience much easier for consumers to control, he says.
But as the industry becomes more mainstream, you don’t see people walking down the street smoking - because it’s illegal - but also because of the same reason you don’t see them smoking cigarettes.
“That’s why flower has been in such a dominant position. “Certainly the cannabis industry has historically been built on consuming marijuana through smoking,” Smith says. Consumers are flocking to the products because of easy-to-control dosing, and because they’re a viable and more discreet alternative to smoking, says Chuck Smith, COO and CFO of Dixie Elixirs, one of the industry’s largest edible companies with operations in five states. In both Colorado and Washington, edibles are among the fastest growing sectors of the industry, with innovative products like drinks, chocolates, tinctures, mints, hard candies, caramels, crackers and even breath strips appearing on the scene. But a relative upstart, in the form of edible products, is on the rise. In the world of cannabis, flower has long reigned as king.
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